Ed Fernandez 2013If you are like me, every minute of your time is scheduled. This is why investing your time in the Great Lakes Broadcasting Conference and Expo (GLBC) will be a good decision for you and your staff.

GLBC will refresh you, offer networking opportunities, and present new ideas and new ways of looking at how you do business. I always come away with a few new ideas. There are also plenty of learning opportunities for my staff as well.

Long before I was on the MAB Board of Directors and served as Chairman, I attended GLBC as a Sales Manager and then a General Manager. The GLBC was always on my schedule. There are sessions for all major positions at your station including, sales, management, news, programming, engineering, promotion and production. Plus, we also have the vitally important and “free” legislative reception with lawmakers from all over the state.

You will return from GLBC renewed and rewarded with new or reaffirmed ideas to improve your personal performance and that of your staff, all at a very reasonable registration fee. Our exhibitors, suppliers and sponsors help to underwrite the conference so we can keep the price down for you. Its only $159 per person for full registration, which includes lunch and the receptions if you sign up by April 10. There are also half-day and some single session offerings as well.

Now, more than ever, I ask that you join me at GLBC and bring your staff. It’s a day packed with information designed by a committee of broadcasters to meet your needs.

Hope to see you at GLBC this year. http://bit.ly/GLBConference.

Ed Fernandez,
Chairman of the Board, MAB
Divisional General Manager – E.W. Scripps

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