At 3:00 p.m. on June 16, Houghton Community Broadcasting launched a new contemporary hit radio station in Houghton:  “99.3 The Lift.”

The station is a combination AM station (WCCY, 1400) and FM translator (W257CZ 99.3).

Rick Allen, who has been with the company covering local news for Houghton Community Broadcasting as well as for WBUP/WBKP-TV, is handling the station’s morning show.   The station also will feature Finlandia University sports as well as Detroit Tigers baseball.

The station’s name comes from the Portage Canal Lift Bridge connecting Houghton and Hancock.  More on “99.3 The Lift” on the station’s website here.

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