Attention Michigan radio and television
sales professionals!
Are you Indispensible?
 
MAB Presents:
Indispensible in a Time of Need
 
This August Kennen Williams will be touring Michigan to teach you
A Strategic Approach To Becoming
The Resource Your Customers Cannot Live Without
 
Why is this important to you? In the current economic climate in our state, broadcast sales professionals need to stir it up, expand their skill sets and learn new methods to help customers reach their goals.

This half day seminar addresses the need all current and potential customers have for a “Media Insider”. As the media business becomes more complex, clients are desperate for someone to help them untangle the multitude of advertising options. The payoff for achieving this “Insider” status is higher share, more productive working relationships, longer campaigns, competitive immunity and more money in your pocket.
 
Session Elements:

  • The Growth Curve – Where We Are and Where Our Client’s Are


  • New Realities Require New Skill Sets


  • Understanding our Clients’ Daily Point of View


  • The Five Drivers that Create Indispensible Relationships


  • Understanding Consumer Purchase Behavior


  • Understanding Retail Marketing
 
Benefits:

  • You will understand Why You Must Change Your Skill Sets


  • You will understand How Your Client's Make Money


  • You will develop a Strategic Approach to consult with your client's on their customers


  • You will understand Consumer Purchase Behavior


  • You will improve Your Value to your client and your company


  • You will add Professionalism to the way you sell!
 
 
COST IS ONLY $40
An Incredible Value!!!
Click here for a registration form

**Please note, to help keep your costs low, only beverages will be provided at the seminar**
 
 
 
Dates, Times & Locations:

 

The seminar will run from 9:00am-1:30pm at the following locations:
 
Monday, August 25
Tuesday, August 26
Wednesday, August 27
 
 
 
About The Speaker:

Kennen Williams
 
Kennen Williams has been the President of Noll & Associates since 1992. He has a Bachelor of Science in Business Administration with a concentration in Marketing. Prior to Noll & Associates, Kennen held positions with Turner Broadcasting and Westinghouse Broadcasting in New York, Boston, Pittsburgh, Charlotte and San Francisco.

Kennen travels throughout the U.S. and Canada consulting and training media clients on topics ranging from Key Account Management to Negotiating Skills. He regularly makes calls in the field with clients to better understand the changing nature of media sales. During the past 16-years, Kennen has worked with more than 200 Radio and Television stations to assist them in selling English and Spanish language media.