presented by Kelly Abcarian, Nielsen
Elevate the POWER of Broadcast AND Digital
Elevate the POWER of Broadcast AND Digital, reach the largest most effective audience leveraging real truthful measurement. Understand the power of both by understanding the truth of each. The truth is in the measurement facts. During this presentation we will seek to answer the questions like: How do the digital analytics really work? What is all the talk about fraud and Bots? What are comparable metrics for TV and Digital? What questions should buyers be asking about digital? How is measuring TV and Radio broadcast evolving including measuring out of home, streaming video and the integration of Big Data into the equations? How to value impressions and how all impressions are not created equal. The problem is not a lack of measurement - we can measure usage with accuracy. As an industry we sometimes fail to pay attention and compare metrics that measure different things, but the complexity of putting the pieces together and making sense of it all - is where Nielsen can help. Let's elevate how Broadcast and Digital work or don't work together, how they are measured and how to look at them on an apples to apples platform.