Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation
presented by Ryan Jenkins, Next Generation Speaker
Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation. Meet Generation Z is today’s youngest generation and the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger Generation Z is equipped with their own strengths, weaknesses, perspectives, needs, and wants has begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. Where just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.