by Diane Kniowski, Chairman, Michigan Association of Broadcasters and President/General Manager, WOOD-TV/WOTV-TV, Grand Rapids.

This month, the Michigan Association of Broadasters announced another pro-active plan for the DTV transition. Assisting all Michigan citizens through the digital transition is a priority for the MAB and its members. That's why this "next step" partnership will be a smart, group effort to maximize key organizations that implement a grass roots effort for help.
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Plan your budgets now! Include MAB Education events!

Don't get stuck in a budget crunch! Include MAB educational events in your budget for 2009. These valuable events help you and your staff stay on the top of your game as the broadcasting industry continuously innovates.
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Broadcasters gain skills at MAB Summer Sales Seminars with Kennen Williams

MAB concluded its Summer Sales Seminars in late August. Over 140 broadcasters attended this one of a kind sales training offered in three cities; Grand Rapids, Wixom and Mackinaw City. A total of 75 call letters were represented.
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Matt Shepard takes over mornings at WDFN

Sports WDFN AM 1130 has made it official and hired Matt Shepard as it's new morning show host. Listeners will be able to wake up and turn on Matt Shepard weekday mornings full time from 6am to 9am.
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West Michigan native, Tara Miller, joins WXMI

She's reported on a world famous golf tournament, interviewed Tiger Woods and watched her share of University of Georgia football games. But after spending three years as a broadcast sports reporter in Augusta, Ga., Tara Miller is back in West Michigan, as Fox 17's weekend sports reporter.
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WWJ-TV hires Business Development Sales Manager

Eileen Gikas, a veteran of over 20 years of sales, marketing and management experience, has joined the staff at CBS-owned WWJ-TV (CBS) and WKBD (CW) Detroit as business development sales manager.
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What are you waiting for???
By Judy Crockett, Interactive Marketing and Communication
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Countdown to November - Political Broadcasting Rules to Consider in the Last Days Before the Election
By David Oxenford, Davis Wright Tremaine LLP
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Rules of Programming Warfare
by Gary Berkowitz, Berkowitz Broadcast Consulting
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MAB Calls on the National Guard to Assist in DTV Education

The Michigan Association of Broadcasters this past Monday hosted a news conference at the National Guard Reserve Forces Service Center to introduce the next phase of its multi-faceted DTV public awareness campaign.
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Important Election-Time Distinctions for Station Websites

While navigating the multitude of FCC rules surrounding political broadcasts can be burdensome for many, station websites are often over looked to fill requests election season coverage. For the most part, FCC regulations do not apply to station for websites. FCC political rules largely only apply when website coverage is included as part of a package which includes airtime.
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WILX-TV Hosts "Operation Backpack"
WILX, Two Men and a Truck, and St. Vincent Catholic Charities kicked off their campaign "Operation Backpack" last month. People from the community brought in new backpacks and stuffed them with school supplies for needy children. Over the course of the month, more than 150 backpacks were collected at the station.

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WXYZ-TV holds 31st Annual "Healthy Living for Kids"
WXYZ- TV/Channel 7 and The Detroit Department of Health and Wellness Promotion gave thousands of Detroit metro area children a "boost" at the 31st annual "HEALTHY LIVING FOR KIDS" program.

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Lynn Rivers Show returns to WEMU airwaves
"The Lynn Rivers Show'' returns from summer hiatus on WEMU (89.1 FM). Hosted by former U.S. Rep. Lynn Rivers, the hour-long program focuses on news, public affairs and constitutional issues with guests from the community and across the country.

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BCBC Offers Something Unique

Fresh New Look, Updated Web Site, Same Great Conference!
The 2008 Broadcasting Career Builder Conference (BCBC), presented by the MAB Foundation, will take place Saturday, November 8 in Lansing.

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MABF Fall Career Fairs Enter the VIRTUAL WORLD!! Gain EEO credit and enter into a virtual world to meet future employees at the same time during the MABF's 2008 Regional and Virtual Broadcasting Career Fairs!

DATES & LOCATIONS

NEW! Virtual Career Fair -
active from Monday, September 29 to
Saturday, November 8.

Wednesday, October 1 Western Michigan University
Kalamazoo - 11:00am-3:00pm - Directions

Tuesday, October 7 Central Michigan University
Mt. Pleasant - 4:00pm-7:00pm -Directions

Thursday, October 16 Specs Howard School of Broadcast Arts
Southfield - 4:00pm-7:00pm - Directions

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MAB and MIARNG Celebrates 12 Years!
MAB and Michigan Army National Guard (MIARNG) have been partners since 1996.The US Congress appropriates budget for the Army, Air Force, Marines and Navy marked specifically for advertising. The Army National Guard is unique because it has both a federal AND state directive.

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