MAB E Newsletter
      Volume 23, Issue 8
FWDarrow
August 2008     

Summer Sales Seminars


Understand Your Customer's Needs and How to Speak their Language!

Don't miss out on this affordable sales educational opportunity! This month Kennen Williams will be touring Michigan to teach you "A Strategic Approach To Becoming The Resource Your Customers Cannot Live Without."

In the current economic climate, broadcast sales professionals need to stir it up, expand their skill sets and learn new methods to help customers reach their goals.

ONLY $40!!!


more

The seminar will run 9:00am to 1:00pm in the following locations:

Monday, August 25 Best Western Dockside, Mackinaw City
Tuesday, August 26 Hilton Airport, Grand Rapids
Wednesday, August 27 Riley Broadcast Center, Wixom

More details here. Registration form here.


Chairman's Message

by Diane Kniowski, Chairman, Michigan Association of Broadcasters and President/General Manager, WOOD-TV/WOTV-TV, Grand Rapids.

2008-2009 will be a big year for Michigan broadcasters. The digital transition, our 60th anniversary and setting a strategic plan for the future are all big issues for the year.

We will all continue to move toward the digital transition date. I have every confidence that we will address any problems in our industry as they arise and make the digital transition as seamless as possible for our viewers and listeners.

more


DTV

Broadcasters Continue to Prepare Public for Transition

MAB has hosted several public presentations over the past month regarding the DTV transition.  The first event was held at the Detroit Public Library where a news conference and public seminar proved to be much appreciated information to the more than 100 people in attendance. Local broadcasters and MAB staff were pleased at the turn out and were able to put to rest the multitude of questions that were posed to the DTV Team.

more


In The News

Marla Drutz Named V.P., General Manager of WDIV Detroit - Marla Drutz has been named Vice President and General Manager of WDIV. The announcement was made by Alan Frank, President/CEO of WDIV's parent company, Post-Newsweek Stations, Inc.

more

Tracy Forner back in Grand Rapids on WXMI-TV
After a six-year anchor stint with a television station in Indianapolis, Tracy Forner is glad to be back." Indianapolis was an opportunity, but West Michigan is home," said Forner, who will be back on the air in Michigan . He joins Sara Brodhead and Jon Shaner on the WXMI-TV (Channel 17) morning crew.

more

WOOD-TV will add meteorologist
Another meteorologist is coming on board at WOOD-TV (Channel 8). Kyle Underwood arrives Aug. 20 from ABC affiliate WDIO-TV in Duluth, Minn., where he is the chief meteorologist.

more


Editorials

Handling Market Volatility
By John Gingas, QPA, Financial Technology, Inc

download pdf

Format Update: Adult Contemporary
By Gary Berkowitz, Berkowitz Broadcast Consulting

download pdf



Legislative Update

Incumbents Struggle in August Primary
Jim Slezak on Tuesday defeated first-term State Representative Ted Hammon (D-Burton). The 54 to 46 percent victory marks the first upset of its kind in 6 years.
The 41-year-old vice president of Photo Factory USA ran as a conservative democrat, making issue of Rep. Hammon's support of last fall's vote to increase taxes.

more


Federal and Regulatory Update

Remember to File Biennial Ownership Reports, Seek FCC Approval before Control Transfer
This week the FCC handed down fines for violation of ownership rules. Disregarding the FCC Form 323 Biennial Ownership Report was cause for the FCC to issue the penalties.

These cases serve as a reminder that the rules require broadcasters to report ownership once every two years.

more


Members Connecting to their Communities

WKCQ Hosts "Drive to End Hunger"
WKCQ of Saginaw presented their 5th Annual Golf Outing for the Food Bank of Eastern Michigan. To increase chances to meet their goal, WKCQ's Jim Kramer pledged to play 54 holes of golf, three rounds, starting at 6 a.m. and concluding with the final 18 of the Golf Outing.

more

WDFN's Stoney & Wojo host 11th Annual Radiothon
Sports WDFN AM 1130 afternoon hosts Mike Stone and Bob Wojnowski, Stoney and Wojo, hosted their 11th Annual Radiothon to benefit the Leukemia and Lymphoma Society.

more


MAPB
NPR Convention Coverage On CMU Public Radio
CMU Public Radio brings you National Public Radio's convention coverage, hosted by Andrea Seabrook. Democratic Convention coverage airs from 8 p.m. until 11 p.m. on Monday August 25 through Thursday, August 28. Republican Convention coverage airs Monday, September 1 through Thursday, September 4 from 8 p.m. to 11 p.m.

more

WGVU co-hosts KidsDay at the Zoo
WGVU and Option 1 Credit Union co-hosted this year's KidsDay at the Zoo! The event featured activities from the YMCA and the Grand Rapids Children's Museum, with magic by Great Scott! The Guy That Does Magic and a performance of Cinderella by Master Arts Theatre. All of the exhibits were open, including the new Lions of Lake Manyara, and kids can even meet PBS Kids GO! character WordGirl and Miffy, of Miffy and Friends!

more



MABF

BCBC Offers Something Unique

Fresh New Look
Updated Web Site Same Great Conference!
The 2008 Broadcasting Career Builder Conference (BCBC), presented by the MAB Foundation, will take place Saturday, November 8 in Lansing.


more

MABF Fall Career Fairs Enter the VIRTUAL WORLD!! Gain EEO credit and enter into a virtual world to meet future employees at the same time during the MABF's 2008 Regional and Virtual Broadcasting Career Fairs!

DATES & LOCATIONS

NEW! Virtual Career Fair -
active from Monday, September 29 to
Saturday, November 8.

Wednesday, October 1
Western Michigan University
Kalamazoo - 11:00am-3:00pm - Directions

Tuesday, October 7 Central Michigan University
Mt. Pleasant - 4:00pm-7:00pm -Directions

Thursday, October 16 Specs Howard School of Broadcast Arts
Southfield - 4:00pm-7:00pm - Directions

more


Membership

Associate Member utilizes MAB member services for new campaign
The Michigan Council of Local Governments (MCOLG) comprised of the Michigan Association of Counties (MAC), Michigan Association of Regions (MAR), Michigan Association of School Boards (MASB), Michigan Municipal League (MML) and the Michigan Townships Assocation (MTA) begins Public Service Announcement distribution for "Your Michigan - Live, Learn, Work, Play" campaign.

more


In This Issue:

Thank You Advertisers!




MABlogo

Michigan Association of Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7444
Fax: (517) 484-5810
Toll Free: (800) 968-7622
Web site: www.michmab.com
E-mail: mab@michmab.com

Chairman - Diane Kniowski
Vice-Chairman - Tom Mogush
Secretary/Treasurer - Michael J. King Imm. Past Chairman - Bart Brandmiller
At-Large - Duane Alverson
President/CEO - Karole L. White

Al Blinke
Ed Christian
Trey Fabacher
Alan Frank
Bruce Goldsen
Paul Grzebik
Debbie Kenyon
Bill Kring
James Lutton
Gayle Olson
Bob Peters
Ken Radant
Jill Saarela
Bob Sliva
Rob Striker
Chris Warren

Michigan Counsel
John J. Ronayne III

Washington, DC Counsel
David Oxenford

Michigan Lobbyists
Kelley Cawthorne PLLC


MAPBlogo

Michigan Association of Public Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7449
Fax: (517) 484-5810

Executive Officers

President - Steve Schram
Vice-President - Eric Smith
Treasurer - Allen Mazurek
Secretary - Rick Schudiske
Executive Director - Karole L. White
Board Coordinator - Ann Cochrane



The Michigan Broadcaster

Editor-Karole L. White
Marketing Manager-Mark Osgerby
Communications Mgr-Julie Sochay

 

The official publication of the Michigan Assocation of Broadcasters and the Michigan Association of Public Broadcasters
© 2008 - The Michigan Association of Broadcasters
WE SERVE OUR MEMBERS BY HELPING THEM TO BETTER SERVE THEIR COMMUNITIES