Broadcasting Career Builder Conference (BCBC)
Friday, November 18, 2016
Eagle Eye Golf Club and Conference Center

Schedule, sessions and speakers subject to change.

8:00am - 4:00pm

Registration Open and Media Hub Open 

9:00am - 9:30am

Opening Session: Preparing for Your Day at BCBC
Coffee and Rolls - Media Hub  

9:30am - 9:45am

Networking Break in the Media Hub 

9:45am - 10:45am

 Marketing YOU!

Presenters: Jam Sardar, News Director, WLNS-TV (Lansing) and Jay Kruz, WREW-FM, (Cincinnati)

Learn what it takes to make the most of your job search.  What goes on a resume or demo?  Attendees will take away helpful tips on what they need to do to market themselves for a successful career in broadcasting.
9:45am - 10:45am


Presenters: Jennifer Williams, Director of Interactive Marketing, Beasley Media Group, Inc.

The key to success in our multi-media world is to be able to write something that sells; something that makes the reader, viewer or listener want more.  Content, and how content is written, can make the difference and can either make you, or break you.  This workshop will discuss creative writing AND news writing as it pertains to multi-media content and will include hands-on group exercises to make you more effective, successful writer.  Includes a 10-15 minute overview from moderators with examples and then will break into groups to write your own copy - THEN, each group will read their copy aloud to the rest of the session!
10:45am - 11:00am

Networking Break in the Media Hub

11:00am - 12:00pm

Speed Networking

** Please note that speed networking is currently filled; however, we have started a waiting list.  If you would like to add your name to the waiting list please email  Once you arrive to BCBC, we can fit you in as seats become available.  The waiting list is also on a first come, first served basis.  Thank you!**
You have five minutes to ask the most important questions of your GO! Taken from the idea of "speed dating," this unique session will allow attendees the opportunity to meet with a variety of Michigan broadcasters in a one-on-one "sit down" for five minutes then move to the next mentor on the line.

Radio or TV? In this experience, you will meet with professionals from ALL areas of media and broadcasting to give you the most rounded networking never know where your career will take you so be prepared!

Pre-registration for this session is required as space is limited and is on a first-come, first-served basis. Attendees are expected to be prepared with questions for the mentors and be ready for a fast-paced, information-packed networking session. Don't miss this important event! Participating mentors will be added to this site as they are confirmed. This session will be repeated after this session ends.

Prepare yourself: Check out these tips as you prepare for this session:
  • Introduce yourself
  • Provide your current title/capacity within your organization or most recent broadcast-related experience
  • Share your career goals
  • Have questions prepared in advance to ask mentors
  • Please refrain from any sort of solicitation during your time with each mentor
Confirmed Mentors:
  • Eva Aguirre Cooper, Community Affairs Director, WOOD-TV/WOTV-TV/WXSP-TV (Grand Rapids)
  • Don Backus, Eastern U.S. Sales Manager, Broadcast Electronics
  • Gary Baxter, Vice President/General Manager, WSYM-TV (Lansing)
  • Dan Boers, News Director, WOOD/WOTV/WXSP
  • Chris Brunt, Digital Director, Greater Media Detroit - WCSX/WMGC/WRIF
  • Kristin Burns, Career Services Radio Advisor/Internships, Specs Howard School of Media Arts (Farmington)
  • Brent Carey, Career Services Radio Advisor, Specs Howard School of Media Arts (Farmington)
  • Rebecca Falk, Market Promotion Manager, CBS Radio Detroit
  • Fred Jacobs, President, Jacobs Media/jacAPPS
  • Paul Jacobs, Vice President/General Manager, Jacobs Media/jacAPPS
  • Eloise Jordan, Human Resources Director, WXYZ-TV (Detroit)
  • Andrew Keller, Reporter, WNEM-TV (Saginaw)
  • Dick Kernen, Vice President of Industry Relations, Specs Howard School of Media Arts (Southfield)
  • Andrew Keller, MMJ/Reporter, WNEM-TV
  • Michael Klein, Vice President/Market Manager, Midwest Communications, Inc.
  • Andy Low, IT Manager, Midwest Communications, Inc.
  • Sean Mahon, News Director, Heritage Broadcasting of Michigan
  • Pam Manor, Director of Human Resources & Accounting, WNEM-TV (Saginaw)
  • Scott Moore, Hockey and Baseball Play-by-Play, Spartan Sports Network
  • Geary Morrill, CPBE-CBNT, Midwest Region Director of Engineering, ALPHAMEDIA
  • Annie Scaramuzzino, Webmaster, 98.7 AMP Radio
  • Peter Tanz, Senior Vice President, Midwest Communications, Inc.
  • Jennifer Williams, Director of Interactive Marketing, Greater Media, Inc.
  • Brandie Yates, Internship Coordinator/Producer/Host, HOMTV
  • Check back as this list will be updated as new mentors are added.
 11:00am - 12:00pm

Filmmaking with the iPhone

Presenter: Steve Julin, MediaPower and Specs Howard School of Media Arts

Apple's line of phones have always been able to capture footage but when the iPhone 6 was released - it changed the playing field.  The new camera (that also works as a phone) can grab 1080p high-definition clips at 60 frames per second, take 240-fps slow-motion shots, shot time lapse scenes, provide cinematic video stabilization and even has up to 128 gigabytes of storage which is more than enough for a short film.  In this workshop award-winning filmmaker Steve Julin will share his insights after testing the camera out on a corporate video shoot.

12:00pm - 1:30pm

Main Luncheon and Career Fair - in the Media Hub

Lunch will be served during this time and the Career Fair will take place in the Media Hub. The Career Fair will feature representatives from stations and broadcast-related companies looking for potential interns and employees. Bring resumes, demo tapes (if available) and dress to impress! 

1:30pm - 2:30pm

Resume/Mock Interviews

Mentors: Jam Sardar, News Director, WLNS (Lansing) and Jay Kruz, WREW-FM (Cincinnati)

Learn what you need to have prepared and completed BEFORE you start your job search.  What are "resume-builders" and "resume-busters" and what are the most effective ways to build your network base and secure a job once the interview comes along.

1:30pm - 2:30pm

Filming a Feature on an iPhone

Presenter: Mike Castellucci, MSU

"Cameras and technology will change, but storytelling will never change." Mike Castellucci has mastered using the smartphone camera to shoot television specials and he'll share his insights with you!  Learn about the many benefits of filming with new technology and why this method is growing in popularity.

1:30pm - 2:30pm

Student Advisory Committee Meeting


Invitation Only - want more information on getting involved? Click here for details on the Student Advisory Committee.
2:30pm - 2:45pm

Networking Break in the Media Hub 

2:45pm - 3:30pm

Keynote Address

Will Tieman - MSU Men's Basketball Play-by-Play and 
Football Broadcasting Host

   *sessions, schedule and speakers subject to change