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To: All General Managers, News Directors and Program Directors
From: Karole White, President and Dan Kelley, Director Technical Services.
Re: State of the State Carriage
On January 23, 2018 at 7 p.m., Governor Rick Snyder will deliver his final State of the State address to Michigan citizens. In response to a survey of our TV members, the MAB will once again up-link the State of the State address live via satellite for all stations to use.
The feed will be a clean (unanchored) feed, in HD and closed-captioned. Please be aware that the Governor may not begin speaking right at 7 p.m. Stations should be prepared to fill (with a live anchor) until the Governor begins speaking.
Stations should also be prepared for the an uncertain end time. We have booked satellite time until 8:30 p.m. Should we get any further guidance as to the length of the Governor's address, we will post at MichMAB.com.
(MABP/ Public Television) stations will receive a seperate HD feed anchored by veteran State Capitol reporter Tim Skubick. MPRN/Public Radio affiliates can receive a live anchored broadcast by Capitol Correspondent Rick Pluta and WDET's Laura Weber Davis.)
We encourage all radio and television stations to carry this program live on their main broadcast channel and/or digital channels. Its important that we show State government the value of broadcasting.
Airing the State of the State also goes a long way toward helping to influence lawmakers on the value of supporting a strong Michigan broadcast media. The State of Michigan is one of the largest sponsors of public education programming, a major funding source of your association. We hope you will make the address as well as the Democratic response available.
Central Michigan University Television (WCMU-TV) has generously offered to once again uplink the address for MAB with their mobile uplink/production truck. The address will be on Galaxy 17 at 91 degrees west. Detailed satellite information is available here.
We will pre-feed the Democratic Response in two test periods prior to the live address: 4 to 4:30 p.m. and again 6:30 to 7:00 p.m.; and again 90 seconds following the end of the Governor's address.
And, after many requests last year, we are happy to provide code to embed the State of the State broadcast on your websites (radio and television), courtesy of WKAR-TV. The embedded broadcast will be closed-captioned and feature the Michigan public television broadcast hosted by Tim Skubick. Embed code information for your website is available here.
RADIO: Radio stations are also encouraged to air the address. The MAB will provide an Internet feed with audio of the Tim Skubick-hosted broadcast. The Internet feed will be available on the homepage of the MAB station. Stations will find an embedded audio player on the MAB website, plus URL information for those who wish to use their own player.
Please complete this survey for us as soon as possible regarding your State of the State plans: https://www.surveymonkey.com/r/RLZV869
***IMPORTANT INFORMATION FOR THOSE PLANNING TO ATTEND THE STATE OF THE STATE ADDRESS IN PERSON***
ON-SITE INFORMATION: It is important to note that due to State Capitol construction, parking on the streets surrounding the Capitol will not be available this year. Stations should be prepared to park vehicles, as available, on nearby streets.
Video/audio feeds from the House Floor will not be available as they've been in the past (again, due to Capitol construction). Stations should be prepared to use the MAB clean feed of the Governor's address.
PRESS CREDENTIALS: Be aware the the Capitol Building will have increased security. Anyone entering the Capitol will be required to have special pre-apporved credentials, including news media. You may not get in if you just show up. Request credentials by contacting John Whetstone at (517) 373-5059 or cell: (517) 899-9671. Email: firstname.lastname@example.org . THIS MUST BE DONE IN ADVANCE - DEADLINE IS JANUARY 16, 2018. You will need a photo ID to pick up credentials at the State Capitol (NE Entrance off Ottawa Street) before the address.
Questions? Contact Dan Kelley at the MAB: 517-484-7444.
Whether your station is going off the air or moving to a new frequency because of the recent spectrum incentive auction, your viewers need to prepare for these upcoming changes. To that end, NAB has developed tools for stations in English and Spanish to use to explain to viewers the changes that are coming.
These tools are based on research conducted by NAB to determine the best messaging to convey to over-the-air viewers how they will be impacted and what they must do to stay connected to their favorite local stations.
Click Here for Station Tools
Click Here for Station Tools in Spanish
The tools for stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. The NAB will add more tools in the coming months, including customizable spots for stations to use as well as a video to help viewers understand how to rescan their TV sets.
Stations are urged you to use these tools and coordinate with other stations in your market to send a clear, consistent message and minimize viewer confusion.
As new tools become available, the NAB will alert stations. In the meantime, don't hesitate to contact the NAB at NABMarketing@nab.org.