Partner Resource Page: MI Healthier Tomorrow Tools
Jan 18 Media Release:
Media Release 1.18.13.pdf
Technical Information for Jan 23 News Conference: Uplink Information and Coordinates.pdf
Director Haveman Letter on MI Healthier Tomorrow:
January 22, 2013
Wednesday, January 23rd will be an important day for the health of Michigan residents. As you may know, some 800,000 children and 5 million adults in Michigan have a weight problem. To help fight the rising obesity epidemic in our state, the Michigan Department of Community Health is launching a new initiative and ad campaign called MI Healthier Tomorrow aimed at encouraging people to make the changes to impact their future today by asking Michigan residents to pledge to lose 10 percent of their body weight.
In 2011, MDCH held an obesity summit attended by nearly 500 participants from around the state to identify key priority strategies. One of the recommendations from the summit, which then became a strategy in the Michigan Health and Wellness 4 x 4 Plan, was the development of one consistent statewide public awareness campaign to promote a social movement to reduce obesity and encourage every Michigander to adopt health as a personal core value.
MI Healthier Tomorrow is that statewide message and initiative. Out of all of the messages we explored, the hard-hitting theme that focused on the very serious, very real consequences of obesity was the message that consistently produced a reaction.
MI Healthier Tomorrow encourages Michiganders to pledge to lose 10 percent of their body weight because losing just 10 percent can have significant improvements to both physical and mental health. After taking the online pledge, residents can receive a free Getting Started Kit in the mail along with the option to sign up for healthy texts and/or emails with motivational messages, reminders, tips, or recipes to help keep them focused on reaching their goal of losing weight and becoming healthier.
I ask that you join us in this campaign. Visit our Partner Resource page
to download materials off our website to help prepare your websites as well as your employees and members for this campaign. We encourage you to download the pledge, website buttons, social media samples, and sample messages to send out, you are welcome to promote this campaign both within and outside of your organization.
Michiganders can take the pledge on the website or Facebook page at www.michigan.gov/mihealthiertomorrow
For more information on the Michigan Health and Wellness 4 x 4 Plan, visit www.michigan.gov/healthymichigan
Additionally, if you’d like information about helping us promote the pledge and the materials on the partner page, please contact Geralyn Lasher firstname.lastname@example.org
or Angela Minicuci at email@example.com
Thank you for all of your support that has led to this launch. You, our partners, have been critical in the progress towards reducing and preventing obesity in Michigan, and will continue to play a very key role as we move forward. This is a great example of how we can reach Michigan residents to make a change in lifestyles and our environment. This campaign, coupled with the support of what you all do every day, is setting Michigan down a healthier, stronger path.
James K. Haveman
Michigan Department of Community Health
Please respond with your participation ideas at: Participation Survey
Governor Rick Snyder and Michigan Department of Community Health (MDCH) Director Jim Haveman have asked Michigan’s broadcasters for help with their “MI Healthier Tomorrow” initiative. The both realize the crucial part radio and television played in the success of previous statewide campaigns such as: increasing seat belt use, decreasing smoking, reducing infant mortality and teen pregnancies and are convinced that our industry can help to change the obesity numbers in our state.
The MAB board has agreed to join with MDCH to create a healthier Michigan. We are asking each MAB member station to create special events and promotions to encourage Michigan citizens to lose 10% of their body fat.
According to medical reports, losing just 10% of body fat can lower vital statistics like BMI, blood pressure and cholesterol in most people.
The "MI Healthier Tomorrow" campaign may be underwritten by your health conscious clients and could bring in new clients for your sales team. Your station may tie into this statewide promotion, yet maintain originality and station branding by encouraging all of your departments to unite in planning health promotions for your station employees, your clients and your audience.
On this webpage you will find a copy of the presentation PowerPoint and a list of creative ideas to get your team started in creating your own promotions. It also gives ideas on how to get the various aspects of this campaign underwritten by sponsors. This campaign could open new avenues of revenue for your station, while placing you among the leaders in health and fitness.
We are hoping your station will make "MI Healthier Tomorrow" your own in 2013! Please respond with your participation ideas at: http://www.surveymonkey.com/s/MIHealthierTomorrow
Karole L. White