Contact: Beth Hunter
Boy Scouts of America Announce New Marketing Campaign
Today’s families have less free time than ever, and the Boy Scouts of America helps them make the most of the fleeting time they have to positively affect the lives of their children. If you have a Scout or have experienced Scouting yourself, you know that. Now the BSA wants everyone to know it too.
August 2014, marked the launch of Build an Adventure, the Boy Scouts of America’s new national recruiting campaign, which helps parents understand that Scouting provides quality time and irreplaceable experiences for families pulled in a million directions by work, school, sports, church and home.
“For parents, every minute with their kids matters, so they want to make the best decision on how their children’s time is spent outside of school,” says Chief Scout Executive Wayne Brock. “Through the Build an Adventure campaign, we are demonstrating that choosing to put a child in Cub Scouts or Boy Scouts today is part of the foundation that can help him reach his full potential and become a successful adult.”
Build an Adventure’s core messages
Today’s parents are busy
Youth today are spending less time outside and more time in front of screens
- They’re constantly pressured by the challenge to balance work and home. Even as they’re working harder than ever, it’s important to them to spend quality time with their children.
Scouting makes the most of the little time parents have to affect their children
- Parents are increasingly concerned that screen time is robbing their kids of real-world experiences. Scouting provides those experiences.
- For parents, every minute with their kids matters so they want to make the best decisions on how their children’s time is spent outside of school.
- Making Scouting part of children’s lives gives them the chance to participate in a wide variety of fun adventures that parents are unlikely to provide on their own for their children on a routine basis.
Build an Adventure shares that message through fun PSAs that you will find available here. There are many to choose from in both English and Spanish for radio and video. Please listen, watch and enjoy and help us spread the word about how our youth can start, “building their own adventure”.
BSA strives to teach its young charges how to be good, moral citizens and leaders who respect and help others and work together. Those are traits that will serve anyone well throughout their life. Boys from rural and urban areas should have no trouble finding something about Scouting that appeals to them and inspires them to be responsible citizens. Boys can join Cub Scouts as early as the first grade.
For more information about the Boy Scouts of America, please visit www.beascout.org