|FCC Strikes Down JSAs|
In spite of very convincing comments from FCC Commissioners Ajit Pai and Michael O'Rielly, the FCC struck down Joint Sales Agreements (JSAs), stating that more than 15% of a station's inventory maybe sold by another. The agency kept the exception rule, but did not adequately define it, stating only that stations would have to prove that their JSAs served the public interest.
Whereas FCC Chairman Tom Wheeler gave no specific examples where JSAs hurt a community, Commissioner Pai gave several instances of JSAs that allowed stations to offer more diverse programming because of the infusion of funding from better sales and the reduction in overhead.
We wait now to see the full ruling of the FCC and look to NAB for next steps. We ask you to send your appreciation to both Doug Messana (firstname.lastname@example.org) from Senator Stabenow's office and Alison Pascale (email@example.com) from Senator Levin's office for contacting the FCC on such short notice to let them know that they share our concerns with the ruling.
More to come as this develops.
Posted on Monday, March 31, 2014 (Archive on Monday, April 7, 2014)
Posted by DanKelley Contributed by