Webcast: How National Mobile EAS Supports Broadcasters’ Mission As ‘First Informers’
Cell phones now reach the American public with EAS-type alerts.  A new webcast released today shows how this new national mobile emergency alert system (called Wireless Emergency Alerts or “WEA”) can support broadcasters’ mission as First Informers.
A new webcast being presented by the National Alliance of State Broadcasters Associations (NASBA), the FEMA Integrated Public Alert and Warning System (IPAWS), Tennessee Association of Broadcasters, Ohio Broadcasters Association, and the Mass Communications School at Middle Tennessee State University shows how broadcasters can leverage the new Wireless Emergency Alerts system to strengthen their position as the primary information source people turn to in times of emergency or disaster.
Former broadcaster, now FEMA consultant Rick Wimberly, with the help of the National Alliance of State Broadcasters Associations (NASBA), explains how broadcasters benefit from these new Wireless Emergency Alerts:  “Wireless Emergency Alerts are not designed to replace broadcast media and emergency alert systems.  In fact, WEA is designed to work with broadcast media and other alerting systems”, according to Wimberly.  “Understanding WEA helps strengthen your relationship with your audience and can actually help direct audience to YOU,” he adds.
Wireless Emergency Alerts are location-based text messages sent by local public safety officials alerting smart phone users of imminent weather or other danger, Amber Alerts, or Presidential level national threats.  According to one broadcaster who listened in on the webinar on which the webcast is based,   “This is good information that broadcasters (and the public) need to know.  And, it is concise enough to deliver powerful information in a short amount of time.”
The Webcast can be accessed for free at the Middle Tennessee State University Vimeo page: http://vimeo.com/69291033  or on YouTube: http://youtu.be/M9ar2S8q6kQ
For more information:
FEMA IPAWS program:        http://www.fema.gov/integrated-public-alert-warning-system
National Weather Service:   http://www.fcc.gov/guides/wireless-emergency-alerts-wea

Posted on Thursday, July 18, 2013 (Archive on Saturday, August 24, 2013)
Posted by DanKelley  Contributed by