2000: A New Century Brings New Challenges; New Opportunities
Highlights in MAB History: 2000 through 2009
Members along with MAB continue to monitor the infamous Y2K bug.
MAB battles Low Power FM in Washington DC while encouraging Michigan’s delegates to support HR 3439.
MAB joins other state broadcast associations to contest the FCC’s action of establishing EEO requirements. This initiative continues throughout the first decade of the new century.
Amber Alert program is first launched in June 2001. MAB works with various organizations for a number of years to improve this program for Michigan and even battles copycat programs.
In an effort to help Michigan stations save in energy costs, MAB launches the Energy Choice Program.
2000 Michigan Census enlists Michigan stations for assistance through the MAB’s NCSA program.
To assist members with the new EEO rules, MAB and MAB Foundation begin to offer EEO-friendly programs such a career fairs, judging the student awards and cross-training.
MAB begins the Alternative Broadcast Inspection Program (ABIP).
Children’s Trust Fund (CTF) initiative joins the NCSA program. This campaign included a license plate program as well as the “kids pins”.
In the State Legislature, MAB and its members, battle issues with Casino Gaming.
April 2001 – MAB pledges $100,000 to the James H. and Mary B. Quello Center for Telecommunications Management and Law at Michigan State University.
June 2001 – MAB members complete a survey and strategic plan that helps create a new mission for the MAB.
Michigan stations take action after the terrorist attacks of September 11, 2001. In addition, the Michigan Army National Guard campaign as part of the MAB’s NCSA program becomes even more important.
December 2001 - To better serve the engineering and technical needs of its members, MAB creates a new Director of Technology position and hires Larry Estlack.
May 2002 – MAB adds new Engineering Hotline to list of member services.
After the 2000 census, the Michigan reapportions its Congressional Districts leaving Michigan citizens with one less seat.
NAB and MAB announced that Michigan broadcasters provided $328 million in community service in 2001. MAB publishes an official publication to share this news with lawmakers and supporters of Michigan broadcasting.
July 2002 - MAB receives a grant from the Federal Emergency Management Agency (FEMA) for EAS improvements.
FCC begins review of Broadcast Ownership Rules.
Fall 2002 – Broadcasters and Educators meet for the first-ever Broadcaster/Educator Summit.
January 2003 – MAB and broadcasters battle Advertising Tax in Lansing.
January 2003 – MAB introduces a new format for the MAB newsletter.
January 1, 2003 – Governor Jennifer M. Granholm is sworn in as Michigan’s 47th Governor. MAB and Michigan stations coordinated to offer live coverage of the inauguration.
March 2004 – MAB partners with MAPB to kick off the “Michigan DTV for Me” campaign to prepare Michigan broadcasters and citizens for the impending transition to Digital Television.
Michigan stations combat “Localism Hearings” and, with the help of MAB, set-out to prove that Michigan broadcasters are local and serve their communities.
MAB and NAB announce that Michigan stations provided $308 million in community service throughout 2003.
March 2005 – MAB launches Radio Research Project to test consumer attitudes toward local radio and newer competing audio services. The project results were very favorable to over-the-air radio broadcasters.
July 2005 – MAB launches the Michigan Association of Broadcasters Political Action Committee (MABPAC).
September 2005 – MAB and Michigan stations join Governor Granholm with the Michigan Cares, Michigan Gives public service campaign to aid victims of the recent hurricanes.
2005 – TV stations deal with mandated and changing deadlines for the transition to digital television which, became a costly venture for most stations. Radio stations deal with HR998 the Local Emergency Radio Service Preservation Act of 2005.
September 2006 – NAB and MAB announce that Michigan stations provided $330 million in community service throughout 2005.
November 2007 – MAB launches “Countdown to 2-17-09 The Digital Transition” campaign. This campaign was designed to educate member stations so they might better serve their communities on the transition.
January 2008 - MAB introduces the new electronic form of the MAB newsletter.
February 20, 2008 – MAB holds Digital Day at the State Capitol to educate Michigan legislators on the pending transition to Digital Television deadline on February 17, 2009. Digital Day included a news conference, educational training session, reception and a visit from the NAB’s DTV Road Show truck. Hall of Fame sportscaster Ernie Harwell joined the effort as the PSA spokesperson.
March 2008 – GLBC is moved to the DeVos Place in Grand Rapids for the first-time. The two-year run ends in March 2010 when the show will return to Lansing’s Lansing Center.
Spring 2008 – White spaces becomes a bigger issue in DC as well as LPTV and Localism.
January 2009 – In his first few weeks of office, President Barack Obama pushes Congress to extend the Digital Transition date from February 17, 2009 to June 12, 2009, which passes. This change puts financial strain on Michigan stations who had budgeted to end analog signals and sell unused equipment after the 17th.
Spring 2009 – Radio stations battle a proposed Performance Tax that could costs Michigan stations millions.
Past Chairmen from 2000-2009 include: 99-00 Edward E. Essick; 00-01 Judy D. Kenney; 01-02 Curtis W. Smith; 02-03 Susan E. Goldsen; 03 Eduardo Fernandez (partial term); 04 Jeffrey J. Scarpelli (partial term); 04-05 Joseph Berwanger; 05-06 Julie Koehn; 06-07 Mario Iacobelli; 07-08 Bart Brandmiller; 08-09 Diane Kniowski.
Click here to view the 2000 Era Photo Gallery
2000s memories from Curt Smith, Bob McBride, Sue Goldsen, Jeff Scarpelli, Edward "Skip" Essick and Mario Iacobelli here.