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Whether your station is going off the air or moving to a new frequency because of the recent spectrum incentive auction, your viewers need to prepare for these upcoming changes. To that end, NAB has developed tools for stations in English and Spanish to use to explain to viewers the changes that are coming.
These tools are based on research conducted by NAB to determine the best messaging to convey to over-the-air viewers how they will be impacted and what they must do to stay connected to their favorite local stations.
Click Here for Station Tools
Click Here for Station Tools in Spanish
The tools for stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. The NAB will add more tools in the coming months, including customizable spots for stations to use as well as a video to help viewers understand how to rescan their TV sets.
Stations are urged you to use these tools and coordinate with other stations in your market to send a clear, consistent message and minimize viewer confusion.
As new tools become available, the NAB will alert stations. In the meantime, don't hesitate to contact the NAB at NABMarketing@nab.org.