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On November 19, 2014, the Michigan Association of Broadcasters held a press conference to announce the construction of its new headquarters in downtown Lansing. The conference, lead by Lansing Mayor Virg Bernero, featured MAB President/CEO Karole White, Developer David Ferguson, LEAP President/CEO Bob Trezise and Downtown Neighborhood Association President Gretchen Cochran.
The development will also feature residential units consisiting of approximately 28 townhomes, 12 townhome lofts and 32 apartment studio lofts.
The Federal Bureau of Communications (FCC) estimates that broadcast stations willing to relinquish spectrum can earn as much as a combined $45B in auction proceeds, including hundreds of millions for a single station in certain large markets. The packet of information going to each station provides the details, right down to the tax implications. Perhaps of the greatest importance are estimates of what a station stands to make on a market-by-market basis. It makes a strong pitch for stations that wish to participate while staying in business to consider channel sharing or moving to the VHF band. And it even includes an IRS contribution to the packet on tax implications.
The estimates were prepared by FCC staff, but the presentation was done by Greenhill & Co. LLC.
The packet and further information are available here.
Michigan-based Jacobs Media has been selected by the MAB to provide innovative and important services to its members that center on helping radio and television stations improve their digital, social media, and mobile strategies. For the past thirty years, Jacobs Media has consulted a wide variety of broadcasters across North America in these areas. They have a team of experts that will be on call to provide advice at no charge to MAB members.
Adding these services to those already offered by the MAB came directly from an MAB members research study conducted in 2012-13 that identified the need for reliable, unvarnished information about digital strategies, social media, and the mobile opportunity.