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Over the past couple of months, your MAB staff has been busy packing up offices and doing some spring cleaning/purging in preparation for a move to our new short-term headquarters, located just across the parking lot from our long-time home. Our hope is that construction of our new permanent home will be completed within 18 months.
As a result of this move, our new address, beginning April 23, will be:
FCC Chairman Ajit Pai will be a guest speaker at the MAB's summer Advocacy Conference and Annual Meeting, August 13-14 at the Grand Hotel on Mackinac Island.
More details to come. Register now so you don't miss out. Complete registration details, including lodging at The Grand Hotel is available here.
Need more information? Call the MAB at 800.968.7622 or email MAB's Jacquelen Timm, firstname.lastname@example.org.
See you on the Island August 13 and 14!
The MAB Board of Directors and President/CEO Karole L. White invite you to attend a broadcast industry State Capitol Advocacy Day on May 15.
MAB members are invited to meet with their local lawmakers and leaders who chair committees of influence to the broadcast industry.
Whether your station is going off the air or moving to a new frequency because of the recent spectrum incentive auction, your viewers need to prepare for these upcoming changes. To that end, NAB has developed tools for stations in English and Spanish to use to explain to viewers the changes that are coming.
These tools are based on research conducted by NAB to determine the best messaging to convey to over-the-air viewers how they will be impacted and what they must do to stay connected to their favorite local stations.
Click Here for Station Tools
Click Here for Station Tools in Spanish
The tools for stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. The NAB will add more tools in the coming months, including customizable spots for stations to use as well as a video to help viewers understand how to rescan their TV sets.
Stations are urged you to use these tools and coordinate with other stations in your market to send a clear, consistent message and minimize viewer confusion.
As new tools become available, the NAB will alert stations. In the meantime, don't hesitate to contact the NAB at NABMarketing@nab.org.