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Dear Fellow Broadcasters,
Today (any day) is a great day for giving!
As we bring another year to a close in this wild and crazy business of broadcast media, I once again realize how important our media is in making the world go around. Our business is to inform and help others build their businesses by showing them the unique marketing opportunities offered by our stations. We help our listeners and viewers in times of emergencies. We keep them informed about important issues. We protect the First Amendment and are vital players in the great American Experiment.
Who will continue this legacy once you and I move on? Preparing the next generation of workers falls on those of us who have succeeded in this business. That is why I am asking you to make a donation today, on Giving Tuesday, to the MAB Foundation. Your gift will directly encourage and help young people interested in becoming part of the broadcast industry through scholarships, educational opportunities and more.
Join me in supporting the future of broadcast excellence here in our great state of Michigan!
Karole L. White, President/CEO
Michigan Association of Broadcasters
Whether your station is going off the air or moving to a new frequency because of the recent spectrum incentive auction, your viewers need to prepare for these upcoming changes. To that end, NAB has developed tools for stations in English and Spanish to use to explain to viewers the changes that are coming.
These tools are based on research conducted by NAB to determine the best messaging to convey to over-the-air viewers how they will be impacted and what they must do to stay connected to their favorite local stations.
Click Here for Station Tools
Click Here for Station Tools in Spanish
The tools for stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. The NAB will add more tools in the coming months, including customizable spots for stations to use as well as a video to help viewers understand how to rescan their TV sets.
Stations are urged you to use these tools and coordinate with other stations in your market to send a clear, consistent message and minimize viewer confusion.
As new tools become available, the NAB will alert stations. In the meantime, don't hesitate to contact the NAB at NABMarketing@nab.org.