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Via The National Association of Broadcasters (NAB):
On May 13, the Federal Communications Commission (FCC) released an important public notice concerning the forthcoming broadcast spectrum incentive auction. We want to ensure all members are aware of two critical aspects of this public notice.
First, the FCC has previously established that all auction eligible stations should review information set forth in the FCC's databases, including the Consolidated Database System and Antenna Registration System, and correct any errors in that information. The deadline for this review is May 29, 2015.
Second, sometime shortly after May 29, likely no later than June 15, the FCC will issue a public notice listing all stations eligible for participation in the auction or protection in the repacking process. All eligible stations, regardless of whether or not they intend to participate in the auction, are required to complete and submit FCC Form 2100, Schedule 381. Click here to download the form. The form requires you to certify that your facilities are correctly described in the FCC's database, or to explain any discrepancies. It also requires you to provide certain technical information regarding your facilities.
We urge you to take the following actions as soon as possible:
The 4-H recruitment campaign is our newest Public Education Partner. If you think you know 4-H? Think again, because Michigan 4-H offers a diverse range of programs in suburban, urban and rural areas across the state. Programs like 4-H Tech Wizards which operates in metro-Detroit offers small-group mentoring opportunities with a focus on science, technology, engineering and math (STEM) skills are available in rural and urban areas. They offer Urban Framing in Wayne County and a multitude of other programs.
Youth are searching for answers to their questions every day. Participating in Michigan 4-H cam help young people figure out answers to some of these little questions and they will not be alone.
We urge stations to consider featuring their local 4-H clubs in community affairs programs or cover their activities in a “Good News” segment of their local news. Broadcasters could place the news release or a plea for leaders and participants on their websites. Radio could have some of the young people or leaders as guests on the morning talk show or interview a leader in one of the radio news breaks.
The MAB Partnership with 4-H can help change the lives of young people in Michigan by encouraging them to get involved with a local 4-H club. Who knows, some may even become future broadcasters.
Keep track of anything you do with your local 4-H clubs concerning career outreach. It may meet some of your “other” activities in the FCC - EEO requirements.
Let’s help Michigan 4-H tackle its mission to gain more volunteer and youth involvement in their organization. The goal is to expand its reach to 20 percent of the state’s youth population by the year 2020.
For more information about joining Michigan 4-H, becoming a 4-H volunteer or Michigan 4-H in general visit http://4h.msue.msu.edu/. To get in contact with a local 4-H club call Mariah Montenegro at 517-884-7080. Look for 4-H :15 and :30 TV PSAs to download and air here.
The National Association of Broadcasters has set up a resource page for the upcoming Spectrum Incentive Auction.
The page may be accessed here: http://www.nab.org/spectrumAuctions/participationbyMarket.asp
2015 is the year to return to the fundamentals of broadcast sales. The objective is to be absolutely “brilliant at the basics!” To help you in this quest, MAB will host a series of six conference calls featuring various topics critical to your success in broadcast sales. Upon completion of 5 of the 6 calls, participants will receive a certificate and recognition at the 2016 Great Lakes Broadcasting Conference.
Sign up your sales staff today for only $30 per person!